Purpose The purpose of this paper is to investigate the combined effects of different modalities of long-term knowledge accumulation and short-term knowledge searching on the generation of high-impact ideas. The authors aim at providing useful conclusions for academic scholars....

It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than strong ties on the spread of WOM and that marketers should thus intentionally stimulate WOM between weak ties to optimize a given WOM campaign. Here, we challenge this idea based on the...

Faced with the increasingly worsening obesity crisis, many governmental and non-governmental organizations have been promoting home cooking as a key part of the strategy to tackle poor quality diets and obesity. Home cooked food sharing platforms, as a quintessential illustration of the sharing...