. -- pharmaceuticals ; pharmacies ; generic substitution …We study the impact of product margins on pharmacies' incentive to promote generics instead of brand-names. First, we … construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic …

We study the impact of product margins on pharmacies' incentive to promote generics instead of brand-names. First, we … construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic … version instead. We show that pharmacies' substitution incentives are determined by relative margins and relative patient …

We study the impact of product margins on pharmacies' incentive to promote generics instead of brand-names. First, we … construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic … version instead. We show that pharmacies' substitution incentives are determined by relative margins and relative patient …

-savings, and that patients' copayments decrease despite the extra surcharges under RP. -- pharmaceuticals ; regulation ; generic …

We study the impact of product margins on pharmacies’ incentive to promote generics instead of brand-names. First, we … construct a theoretical model where pharmacies can persuade patients with a brand-name prescription to purchase a generic … version instead. We show that pharmacies’ substitution incentives are determined by relative margins and relative patient …