Dionisia Elche Hortelano, María; Gongález‐Moreno, … - In: Management Research: Journal of the Iberoamerican … 5 (2007) 2, pp. 113-126
The aim of this paper is to contribute to the understanding of innovation in services. First, service firms were … interaction between producer and consumer. This is a key element in the process of production and, hence, in the innovation … developed by these firms. Second, we identified four different modes of innovation in Spanish service firms, which reflect …