Torre, Genoveva Millán Vázquez de la; Ocerín, José … - In: Tourism and Hospitality Management 20 (2014) 1, pp. 137-149
Purpose – The main objective of the paper is to establish that Tequila Tourism can be a tool in the economic development of the Jalisco region, linking the product, tequila, the agave landscape, and the fact that the tourist route can be a sign of identity for this tourist market. Design –...