Dimitrova, Vesselina; Kaneva, Mariana; Gallucci, Teodoro - In: Industrial Management & Data Systems 109 (2009) 9, pp. 1155-1165
Purpose – This paper aims to examine the level of customer knowledge (CK) for natural cosmetic products, namely Bulgarian rose products, in three European countries – Bulgaria, Montenegro and Italy – and to propose appropriate solutions for its management. Design/methodology/approach –...