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Too many products : decentralized decision making in multinational firms

Thomas, Catherine - In: American economic journal : a journal of the American … 3 (2011) 1, pp. 280-306

Persistent link: https://www.econbiz.de/10009234023

Global product management : strategic alternatives

Keegan, Warren J. - 2008

Persistent link: https://www.econbiz.de/10003655888

Balancing standardization and adaptation for product performance in international markets : testing the influence of headquarters-subsidiary contact and cooperation

Subramaniam, Mohan; Hewett, Kelly - In: Management international review : mir ; journal of … 44 (2004) 2, pp. 171-194

Persistent link: https://www.econbiz.de/10002092342

Der Reichtum der Dritten Welt : Armut bekämpfen, Wohlstand fördern, Würde bewahren

Prahalad, Coimbatore K. - 2006 - 1. Aufl.

Rez.: Kernbegriff dieses Leitfadens für eine neue Art von Globalisierung ist "Bottom of the Pyramid (BOP)", das sind "die 4 Milliarden Menschen, die von weniger als 2 US-Dollar am Tag leben". Kerngedanke ist, in den Entwicklungsländern neben dem Staat und neben den Hilfsorganisationen und...

Persistent link: https://www.econbiz.de/10002850932

The influence of triad nations' environments on price-quality product strategies and MNC performance

Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 39-62

Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...

Persistent link: https://www.econbiz.de/10001483029