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Business-to-business markets : status quo and future trends
Frauendorf, Janine; Kähm, Elena; Kleinaltenkamp, Michael - In: Journal of business market management : jbm 1 (2007) 1, pp. 7-39
Persistent link: https://www.econbiz.de/10003511458
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Resource integration
Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
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Multistage marketing
Kleinaltenkamp, Michael; Rudolph, Michael; Classen, Matthias - In: Business-to-business marketing management : strategies, …, (pp. 141-174). 2012
Persistent link: https://www.econbiz.de/10009532716
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Towards a framework of a salesperson's resource facilitation and interaction
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 124-131
Persistent link: https://www.econbiz.de/10011338634
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How relationship conditions affect suppliers' resource inputs
Baxter, Roger; Kleinaltenkamp, Michael - In: Australasian marketing journal 23 (2015) 2, pp. 117-123
Persistent link: https://www.econbiz.de/10011338636
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
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Antecedents of knowledge generation competence and its impact on innovativeness
Griese, Ilka; Pick, Doreén; Kleinaltenkamp, Michael - In: The journal of business & industrial marketing 27 (2012) 6, pp. 468-485
Persistent link: https://www.econbiz.de/10009665476
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Modelling customer process activites in interactive value creation
Eichentopf, Thomas; Kleinaltenkamp, Michael; Stiphout, … - In: Journal of service management 22 (2011) 5, pp. 650-663
Persistent link: https://www.econbiz.de/10009406386