As the cable system accomplishing 100% digitalization in Taiwan, NCC (National Communications Commission) proposes an unbundled pricing mechanism to allow consumers to choose the cable television channels that they actually watch. This study conducted an online survey and 1358 effective...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...

As the development of the e-book devices, such as Kindle, iPad, smart phones and tablet notebook, and the appearance of aggregators, such as Amazon, Barnes & Nobel, and iBook store, there are substainable business models for the publishing industry to begin making profits. However, the e‐book...

Could mobile phones become mass media, like television, radio, newspaper or Internet, which provide us information and entertainment? Although the penetration rates of mobile phones are very high in most countries, many users are not willing to spend money on the consumption of mobile online...

In the convergence age of media, telecommunication and Internet, firms need more media contents, audiences or platforms to acquire the economics of scale or scope. Some critics argued that the traditional antitrust law handles the violation of horizontal and vertical merger & acquisition, but...

In addition to technology's eroding boundary lines, deregulation also has the power to affect the structure of the communications industry. With the passage of the Telecommunications Act of 1996, cross-ownership between telephone and cable industries would be expected to happen often in the...

In the convergence age of media, telecommunication and Internet, firms need more media contents, audiences or platforms to acquire the economics of scale or scope. Some critics argued that the traditional antitrust law handles the violation of horizontal and vertical merger & acquisition, but...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...

As the voice profits of the mobile phone companies continuously decline in Taiwan, they need to find other revenues from the digital contents to survive in the mobile age. The mobile phone companies had created several online platforms to sell digital video, music and books. Especially in the...