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The paper argues that some conventional tools guiding innovation processes inadequately analyse problems arising from …
Persistent link: https://www.econbiz.de/10014720985
Continued innovation of products, services, technology and the organization itself, is one way to keep a business on … its feet during these turbulent times. The importance of innovation – the process during which leap‐changes are effected … – is generally recognized. However, in practice, the successful conclusion of a total innovation project is by no means …
Persistent link: https://www.econbiz.de/10014720987
In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...
Persistent link: https://www.econbiz.de/10014720988
This article describes an informal process of new product innovation that took place outside of the established … structures in a large Swedish telecom company; how a number of individuals brought a product idea from invention to innovation by … insights into how “networked innovation” might be accomplished and supported, by elaborating this case and pointing to some of …
Persistent link: https://www.econbiz.de/10014720992
not directly related to the project. External specialist companies are an increasingly important source of innovation and …
Persistent link: https://www.econbiz.de/10014720996
The objective of this study was two fold: first, we wanted to test the goodness of fit of different diffusion models that include the variable “distribution”, and then analyze the existence of the effects of “country” and “time” in the parameters of diffusion currently employed in...
Persistent link: https://www.econbiz.de/10014720997
Innovation implies newness. To define and measure innovation better, we investigated three dimensions of newness: what … eight industries and 200 information technology firms – we found that innovation as newness represents a unidimensional …
Persistent link: https://www.econbiz.de/10014720998
Market research results frequently produce negative reactions to discontinuous new products (innovative products) that later become profitable for the innovating company. Famous examples such as the fax machine, the VCR and James Dyson’s bagless vacuum cleaner are often cited to support this...
Persistent link: https://www.econbiz.de/10014721004
industry is taking steps to address innovation at a strategic level within its organisations. In the research study, the … appointment of staff with a specific responsibility for innovation was taken as an indicator of an organisation’s strategic … commitment to innovation. The findings revealed that a significant minority of these organisations had invested in personnel with …
Persistent link: https://www.econbiz.de/10014721005
Based on the experiences with various organizations, this article summarized how managers should lead their innovation … employees for most effectiveness. The main thesis is that innovation employees give higher performance when their managers …
Persistent link: https://www.econbiz.de/10014721007