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sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …
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This chapter surveys the literature on the economics of radio, focusing on the broadcast industry in the United States. The first parts of the chapter provide a history of the radio industry and its regulation, and a guide to the data available for empirical research. The next part surveys the...
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discuss how mergers affect competing media platforms’ choice of genre. In the third part, we discuss how to take on merger …
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, where platforms deliver content to consumers and resell their “attention” to advertisers. A key distinction is drawn between … contributions on issues arising when consumers patronize multiple platforms. In this case, platforms can only charge incremental …
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