A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary...

This study examines the divergence between hotel brand naming trends in Bali compared to consumer perception of star rating, price range, and quality based on brand names. When 224 star hotels were categorized based on decade built, apparent trends in choice of name emerged. The use of native...

At present humanitarian cooperation and integration processes are confronting with new risks and challenges, and a search for real ways to overcome them is an important objective dictated by the current moment. International tourism ensures social and cultural development, increases solidity and...

Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition.For this purpose, an empirical study...

Many cultural events are an adoption of past rituals and traditional customs created by destination managers in order to improve tourism development. However, to be successful, such cultural events need to be authentic and need the support of the local community and the capacity of the locals to...

This paper lies in the intersection of two strands of economic literature, one analysing the features of tourism supply and the other investigating the role of UNESCO World Heritage List (WHL) in the enhancement of local development. The paper aims at evaluating the performance of tourism...

The present essay tries to highlight how tourism is a tool to preserve cultural heritage. This will be done pointing out the contribution of tourism in three different areas: designing sustainable touristic policies, creating economic benefits to communities and developing virtual traveler...