Burns, Alvin C.; Williams, Laura A.; “Trey” Maxham, … - In: Qualitative Market Research: An International Journal 3 (2000) 4, pp. 178-186
analysis is readily available, and it provides insight into marketplace phenomena. However, self‐disclosure theory predicts and … studies have found that the informant’s gender, the target of the disclosure, and similarity between informant and target … than males, more is disclosed to friends than to strangers, and a high involvement topic produces more disclosure than does …