Wu, Ruijuan; Wang, Cheng Lu - In: European Journal of Marketing 51 (2017) 11/12, pp. 1799-1816
-regret. Anger is a dominant emotion when consumers experience O-regret and mediates the impact of regret on NWOM, and sadness is a …-regret influence NWOM through mediating mechanism of anger and sadness and how the impact of regret on NWOM is moderated by boundary … dominant emotion when consumers experience S-regret and mediates the impact of regret on NWOM. In addition, purchased price …