Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a...

This paper examines policies to increase the number of environmentally-friendly consumers using models of Arora and Gangopadhyay (1995) and Bansal and S. Gangopadhyay (2003). In our model it is assumed that consumers' enrironmentally awareness or willingness to pay for eco-products depend on...

There is a significant literature in economics and psychology on moral behaviour exploring the contexts in which people act in ways that are consistent or inconsistent with their earlier actions, where consistency involves behaviour that is in line with a previous action (e.g. foot-in-the-door...

How do environmental information and awareness interact to improve environmental quality by changing consumer behavior and firm strategies? This article provides theoretical insights using an original differentiation model within a general framework whose specific cases have been studied...

That institutions matter is widely accepted among economists and so are social norms as an important category of informal institutions. Social norms matter in many economic situations, but in particular for markets. The economic literature has studied the interrelation between markets and social...

That institutions matter is widely accepted among economists and so are social norms as an important category of informal institutions. Social norms matter in many economic situations, but in particular for markets. The economic literature has studied the interrelation between markets and social...