Arkes, Hal; Hirshleifer, David; Jiang, Danling; Lim, Sonya - Volkswirtschaftliche Fakultät, … - 2006
According to prospect theory (Kahneman & Tversky, 1979), gains and losses are measured from current wealth, which serves as a reference point. We attempted to ascertain to what extent the reference point shifts following gains or losses. In questionnaire studies we asked subjects what stock...