Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus...

Purpose – This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions. Design/methodology/approach – This paper tests these effects based on relevant theories in the...

Purpose – The purpose of this paper is to examine the dual influence of traditional Chinese and national Singaporean cultural values on the attitude towards skin beauty and the purchase intention relating to skin care cosmetics among Chinese Singaporean women. It aims is to investigate how...

Purpose – The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic identity, personality, and social acceptance as antecedents. Design/methodology/approach – An online...

Purpose – The purpose of this paper is to empirically test the association between two ethnic groups: Bumiputera directors and Chinese directors, on the incidence of accounting conservatism. Design/methodology/approach – A panel data analysis of financial statement data was conducted for 300...

Successful staffing in organizations requires that job applicant qualifications be properly matched with job requirements and corporate culture. With rapid economic expansion in China and predictions for continued growth, there has been a substantial increase in the staffing needs of companies...

Purpose – Sets out to argue that training and adjustment strategies based on immersion in a foreign culture, in order to reduce expatriate culture shock, can be improved by training that addresses how to use related ethnic networks within the host country. Design/methodology/approach – A...

Purpose – This research paper aims to advance the understanding of the circumstances under which diversity may be beneficial or detrimental for quality group process. Especially, the paper seeks to argue that communication openness is antecedent to the differing group members’ reactions to...

Purpose – The purpose of this paper is to compare value clusters of people from the same ethnic group living in different circumstances and conditions by describing the conditions and measuring various value dimensions. Design/methodology/approach – The nature of the concept values is teased...

Purpose – Organizational researchers commonly use racioethnic identity or acculturation measures as predictors for various phenomena, however, rarely do they attempt to investigate events or situations that might impact reports of identity. This study aims to determine the impact of the events...