This paper investigates the importance of cultural factors within ethnic minority‐owned firms’ business practices. In doing so, it provides a contribution to the growing body of knowledge at the marketing/entrepreneurship interface and reports specifically on an empirical investigation into...

Provides empirical evidence of the export marketing practices of ethnic minority‐owned small and medium‐sized enterprises (SMEs) in the UK clothing industry. Provides a contribution to the literature since, although a large body of literature exists on the areas of exporting, SMEs, and to a...

Explores the effects of dogmatism and social class variables on consumer ethnocentrism and formulates hypotheses linking these variables. Also considers the effects of a number of classificatory variables on consumer ethnocentrism. Reports the findings from a survey of consumers in Malta which...