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North Atlantic island destinations in tourists' minds
Gudlaugsson, Thorhallur; Magnússon, Gunnar - In: International Journal of Culture, Tourism and … 6 (2012) 2, pp. 114-123
Purpose – This study seeks to investigate the image that tourists visiting Iceland in the summer months have of Iceland as a tourist destination, and whether the positioning of Iceland, the Faroe Islands, and Greenland together as one area in tourist markets is possible or feasible....
Persistent link: https://www.econbiz.de/10014768328
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Understanding the effectiveness of positioning bases with regard to customer perceptions
Eryigit, Canan; Eryigit, Mehmet - In: Journal of global marketing 27 (2014) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10010380439
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Visualizing attitudes towards service levels
Lam, K.Y.; Velden, M. van de; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2011
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10009351530
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Visualizing attitudes towards service levels
Franses, Philip Hans; Lam, Lam, K.Y.; van de Velden, … - Erasmus Research Institute of Management (ERIM), … - 2011
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10010837589
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Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
Torres, A.; van de Velden, van de Velden, M. - Faculteit der Economische Wetenschappen, Erasmus … - 2005
In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....
Persistent link: https://www.econbiz.de/10010837942
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Perceptual mapping of mulitiple variable batteries by plotting supplementary variables in correspondence analysis of rating data
Torres, A.; Velden, M. van de - Erasmus University Rotterdam, Econometric Institute - 2005
In this paper we consider the use of correspondence analysis (CA) of rating data. CA of rating data allows a joint representation of the rated items (e.g. attributes or products) and individuals. However, as the number of individuals increases, the interpretation of the CA map becomes difficult....
Persistent link: https://www.econbiz.de/10005450869
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Feed the world or help the heroes? : exploring how political attitudes influence charitable choice
Robson, Andrew; Hart, David John - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1680-1706
Persistent link: https://www.econbiz.de/10012424266
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to … level of unconditioned response. Practical implications - A better understanding of semiotics may reinforce other areas of … example of how marketing could use semiotics in conjunction with quantitative methods to determine an audience's response and …
Persistent link: https://www.econbiz.de/10014424540
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Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach
Neelavar Kelkar, Vageesh; Bolar, Kartikeya; Payini, Valsaraj - In: International journal of wine business research 35 (2023) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014335591
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A Unique Method of Constructing Brand Perceptual Maps by the Text Mining of Multimedia Consumer Reviews
Ekhlassi, Amir; Zahedi, Amirhosein - In: International Journal of Mobile Computing and … 9 (2018) 3, pp. 1-22
Brand perceptual mapping is a visual technique, it displays how a brand is positioned in the mind of customers, as well as in relation to the competitors. With the rapid growth of e-commerce and the abundance of online consumer-generated content, there is no need for marketers to go through...
Persistent link: https://www.econbiz.de/10012046491