Narrow search
Showing 1 - 3 of 3
Cover Image
Retail segmentation using artificial neural networks
Boone, Derrick S.; Roehm, Michelle - In: International journal of research in marketing : IJRM ; … 19 (2002) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10006173794
Cover Image
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.; Lemon, Katherine N.; Staelin, Richard - In: The journal of product innovation management : an … 18 (2001) 2, pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
Cover Image
Plugs versus placements: A comparison of alternatives for within-program brand exposure
Roehm, Michelle L.; Roehm, Harper A.; Boone, Derrick S. - In: Psychology & marketing 21 (2004) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10006965460