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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele; Acikgoz, Fulya; Li, Chunyu; … - In: Psychology & marketing 40 (2023) 2, pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
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Trust and online purchase intention : a systematic literature review through meta-analysis
Bulsara, Hemantkumar P.; Vaghela, Pratiksinh S. - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10014309231
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Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study
Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011749783
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The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - In: Expert journal of marketing 7 (2019) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10012217291
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Factors affecting smartphone purchase decisions of Generation-Y
Nushrat Shabrin; Khandaker, Sarod; Bin Abul, Kashem Saad; … - In: Journal of Contemporary Issues in Business and Government 23 (2017) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
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Use of augmented reality tools in marketing communication with the audience
Salkovska, Jelena; Batraga, Anda; Kaibe, Liene; Kalkis, … - In: International journal of learning and change : IJLC 16 (2024) 5, pp. 473-485
Persistent link: https://www.econbiz.de/10015066151
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Consumers' digital shopping experience: a study of the factors influencing purchase decision
Patro, Chandra Sekhar - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015051068
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Underlying consumer preferences and their contribution to energy demand
Adeyemi, Olutomi I.; Broadstock, David C. - In: OPEC energy review 33 (2009) 3/4, pp. 198-204
Persistent link: https://www.econbiz.de/10003964395