Borrero, Silvio; Acosta, Alejandro; Medina, Aida F. - In: Academia Revista Latinoamericana de Administración 33 (2020) 1, pp. 147-176
Purpose: This article explores how strategy formulation affects firm performance to determine whether rational/analytical strategy formulation is more effective than emergent/reflexive strategy formulation. Additionally, the article assesses if such superiority holds for different cultural...