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Widmann, Fabian; Wagenseil, Urs; Stutz, Nadine - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 79-91). 2012

Persistent link: https://www.econbiz.de/10010405851

Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City

Sarker, Sandip; Yousuf, Salahuddin; Monzoor, Muhtarim Zubair - In: Journal of world economic research 2 (2013) 3, pp. 58-66

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Assessing managerial methods for evaluating place brand equity : a qualitative investigation

Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21

Persistent link: https://www.econbiz.de/10010499522

The city as a brand

Hildreth, Jeremy; Singh, J. T. - In: The brand challenge : adapting branding to sectorial …, (pp. 271-292). 2015

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The branding consultant's recommendation for the re-branding of Oldham town : weighing in on the conceptual fit

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The influence of stakeholder involvement on the effectiveness of place branding

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Persistent link: https://www.econbiz.de/10009565892

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Brand Louisiana: capitalizing on music and cuisine

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Brand Philadelphia: the power of spotlight events

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Socio-cultural sphere : governance in new economy and impact on city branding

Pashkus, Vadim; Pashkus, Natalia; Bulina, Anna - 2014

The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation...

Persistent link: https://www.econbiz.de/10011495653