//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Handbook of service marketing...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
12
Service quality
12
Beziehungsmarketing
11
Relationship marketing
11
Theorie
11
Theory
11
Consumer behaviour
10
Konsumentenverhalten
9
Emotion
8
Kundenwert
8
Qualitätsmanagement
8
Artificial intelligence
7
Customer value
7
Marketing management
7
Marketingmanagement
7
Agent-based modeling
6
Customer satisfaction
6
Dienstleistungssektor
6
Künstliche Intelligenz
6
Quality management
6
Service industry
6
Agentenbasierte Modellierung
5
Automation
5
Automatisierung
5
Dienstleistung
5
Kundenzufriedenheit
5
Dienstleistungsbetrieb
4
Dienstleistungsmarketing
4
Electronic Commerce
4
Information technology
4
Kundendienst
4
Product quality
4
Produktqualität
4
Services marketing
4
USA
4
United States
4
Aufsatzsammlung
3
Brand management
3
Cognition
3
Derivat
3
more ...
less ...
Online availability
All
Undetermined
48
Free
6
Type of publication
All
Article
142
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
5
research-article
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
conceptual-paper
1
more ...
less ...
Language
All
English
85
Undetermined
82
German
1
Author
All
Rust, Roland T.
165
Lemon, Katherine N.
15
Huang, Ming-Hui
14
Zeithaml, Valarie A.
10
Huang, Ming-hui
7
Moorman, Christine
7
Rand, William
7
Varki, Sajeev
7
Zahorik, Anthony J.
7
Hamilton, Rebecca W.
6
Keiningham, Timothy
6
Thompson, Debora Viana
6
Wedel, Michel
6
Donthu, Naveen
5
Keiningham, Timothy L.
5
Chung, Tuck Siong
4
Cooil, Bruce
4
Danaher, Peter J.
4
Dickson, Peter R.
4
Fornell, Claes
4
Oliver, Richard W.
4
Blazevic, Vera
3
Garnefeld, Ina
3
Hammedi, Wafa
3
Kumar, V.
3
Oliver, Richard L.
3
Rust, Roland
3
Tuck Siong Chung
3
Verhoef, Peter C.
3
Zahorik, Anthony
3
Aksoy, Lerzan
2
Alpert, Mark I.
2
Anderson, Eugene W.
2
Andreassen, Tor W.
2
Arens, Zachary G.
2
Bhalla, Gaurav
2
Brodie, Roderick J.
2
Carl, Walter
2
Cohen, Mark A.
2
Dahlén, Micael
2
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing
12
Journal of the Academy of Marketing Science
11
Marketing Science
9
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
MSI reports : working paper series
6
Marketing management : a quarterly business management publication of the American Marketing Association
5
International journal of service industry management : IJSIM
4
Journal of retailing
4
Journal of service research : JSR
4
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Journal of service management
3
Psychometrika
3
Report / Marketing Science Institute
3
California management review : CMR
2
European Journal of Operational Research
2
Harvard business review : HBR
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Service Management
2
MIT sloan management review
2
Operations research, Management science : OR MS ; the international literature digest
2
Robert H. Smith School Research Paper
2
AMS review : official publication of the Academy of Marketing Science
1
California management review
1
E-Service : new directions in theory and practice
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Evolving and emerging issues in marketing strategy
1
Financial executive : FE
1
Foundations for organizational science
1
Handbook of research on customer equity in marketing
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
OLC EcoSci
64
RePEc
18
USB Cologne (EcoSocSci)
6
Other ZBW resources
4
Showing
81
-
90
of
168
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
E-service : new directions in theory and practice
Rust, Roland T.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004762935
Saved in:
82
Customer equity management
Rust, Roland T.
;
Lemon, Katherine N.
;
Narayandas, Das
-
2005
Persistent link: https://www.econbiz.de/10004818613
Saved in:
83
The Customer Economics of Internet Privacy
Rust, Roland T.
;
Kannan, P.K.
;
Peng, Na
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 455-464
Persistent link: https://www.econbiz.de/10006151473
Saved in:
84
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Should We Delight the Customer?
Rust, Roland T.
;
Oliver, Richard L.
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
1
,
pp. 86-94
Persistent link: https://www.econbiz.de/10006152485
Saved in:
85
The Price of Competitiveness in Competitive Pricing
Griffith, David E.
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
2
,
pp. 109-116
Persistent link: https://www.econbiz.de/10006153717
Saved in:
86
Boekbesprekingen: - Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
55
(
2001
)
3
,
pp. 85-90
Persistent link: https://www.econbiz.de/10006039380
Saved in:
87
E-Service and the Consumer
Rust, Roland T.
;
Lemon, Katherine N.
- In:
International journal of electronic commerce : IJEC
5
(
2001
)
3
,
pp. 85-102
Persistent link: https://www.econbiz.de/10006039933
Saved in:
88
E-Service and the Consumer
Rust, Roland T.
;
Lemon, Katherine N.
- In:
International journal of electronic commerce : IJEC
5
(
2000
)
3
,
pp. 85-102
Persistent link: https://www.econbiz.de/10006042310
Saved in:
89
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.
;
Ambler, Tim
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
Saved in:
90
TOOL KIT - Customer-Centered Brand Management - Brand management still trumps customer management in most large companies, and that focus is increasingly incompatible with growth....
Rust, Roland T.
;
Zeithaml, Valarie A.
;
Lemon, Katherine N.
- In:
Harvard business review : HBR
(
2004
),
pp. 110-120
Persistent link: https://www.econbiz.de/10005925334
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->