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Challenges of brand equity development for experience brands : a conceptual framework

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Brewing the recipe for beer brand equity

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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market

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Antecedents and financial impacts of building brand love

Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592

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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods

Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9

design was used to investigate the effect of health endorsements on FMCG brand loyalty, brand trust and brand equity of both … endorsements overall, only brand trust was impacted. However, when distinguishing between product categories, health endorsements … did not impact the brand trust, brand equity or brand loyalty of shopping goods, while having a great influence on those …

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Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia

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An empirical comparison of two brand personality scales : evidence from India

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Study of the relationship among the factors of brand equity : a study on fast-food brands

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Exploring relationship between brand equity and customer loyalty on pharmaceutical market

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