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Renewable energy; tapping and typing the citizen's mind

Guardiola, Sandy; Gabay, Gillie; Moskowitz, Howard R. - In: Humanomics 25 (2009) 4, pp. 254-267

Persistent link: https://www.econbiz.de/10003903150

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard R.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Persistent link: https://www.econbiz.de/10003987461

Assessing pricing for a new product concept : PDA + electronic health records + real-time monitoring

Rabino, Samuel; Gabay, Gillie; Moskowitz, David; … - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 1, pp. 27-51

Persistent link: https://www.econbiz.de/10008651770

The algebra of health concerns : implication of consumer perception of health loss, illness and the breakdown of the health system on anxiety

Gabay, Gillie; Moskowitz, Howard R. - In: International journal of consumer studies 36 (2012) 6, pp. 635-646

Persistent link: https://www.econbiz.de/10009674866

Predictive modelling and mind-set segments underlying health plans

Gabay, Gillie; Moskowitz, Howard R.; Onufrey, Steven; … - In: Applying predictive analytics within the service sector, (pp. 135-156). 2017

Persistent link: https://www.econbiz.de/10011637813

Uniting theory and empirical research : marketing research and market sensing

Prince, Melvin; Gabay, Gillie; Priporas, … - In: Quantitative research methods in consumer psychology : …, (pp. 272-297). 2019

Persistent link: https://www.econbiz.de/10011954831

Assessing pricing for a new product concept : PDA + electronic health records + real-time monitoring

Rabino, Samuel; Gabay, Gillie; Moskowitz, David; … - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 1, pp. 27-51

Persistent link: https://www.econbiz.de/10009869330

Renewable energy; tapping and typing the citizen's mind

Guardiola, Sandy; Gabay, Gillie; Moskowitz, Howard R. - In: Humanomics: The International Journal of Systems and Ethics 25 (2009) October, pp. 254-267

Purpose – The purpose of this paper is to gain an understanding of consumer preferences and mind-set regarding the transition to using renewable energy. Design/methodology/approach – The approach taken is an experimental design of messaging (conjoint analysis). Findings – The study...

Persistent link: https://www.econbiz.de/10008487462

Renewable energy; tapping and typing the citizen's mind

Guardiola, Sandy; Gabay, Gillie; Moskowitz, Howard R. - In: Humanomics 25 (2009) 4, pp. 254-267

Purpose – The purpose of this paper is to gain an understanding of consumer preferences and mind‐set regarding the transition to using renewable energy. Design/methodology/approach – The approach taken is an experimental design of messaging (conjoint analysis). Findings – The study...

Persistent link: https://www.econbiz.de/10014745366

Consumer centered “brand value” of foods: drivers and segmentation

Gabay, Gillie; Moskowitz, Howard R.; Beckley, Jacqueline; … - In: Journal of Product & Brand Management 18 (2009) 1, pp. 4-16

Purpose – The purpose of this paper is to empirically test the consumer‐centered approach to brand management theorized by Rust, Zeithaml and Lemon in 2004 to assist companies in reducing the depreciation of brand equity. Design/methodology/approach – Brand equity was operationalized in...

Persistent link: https://www.econbiz.de/10014896061