Deng, Xinming; Tian, Zhilong; Fan, Shuai; Abrar, Muhammad - In: Nankai Business Review International 1 (2010) 4, pp. 416-443
Purpose – The purpose of this paper is to explore the prediction of competitive response based on the characteristics of market and non‐market actions comprehensively, and develop a four‐stage decision‐making model of firm's competitive action, which is significant for Chinese practicing...