Even now, in the times of advanced digitization, the planning and implementation of many organizational measures remain human-driven. Corresponding to a global trend of application of artificial intelligence in all areas of life, it has received more attention in the last few years and garnered...

Design is increasingly adopted by organization as an innovation capability to renew and transform the firm and therefore acting as dynamic capability. However, few article address how firms build a new dynamic capability and especially in the case of the design capability. Based on a...