Using a model of sequential search, we show that announcements to price-match raise prices by altering consumer search behavior. First, price-matching diminishes firms' incentives to lower prices to attract consumers who have no search costs. Second, for consumers with positive search costs,...

We study price formation in the standard model of consumer search for differentiated products but allow for search cost heterogeneity. In doing so, we dispense with the usual assumption that all consumers search at least once in equilibrium. This allows us to analyze the manner in which prices...

This study constructs a consumer search model in which some consumers search for multiple products, whereas others search for a single product. A price difference arises because of a difference in the price elasticity for each group. We show that a positive demand shock to one of the products...

Workhorse economic models used for studying the market impacts of search frictions assume constant search costs: individuals pay the same cost to obtain price information each time they search. This paper provides evidence on a new form of search costs: startup costs. Exploiting a natural...

This article examines how the consumer's search cost and filtering on a retail platform affect the platform, the third-party sellers, and the consumers. We show that, given the platform's percentage referral fee, a lower search cost can either increase or lower the platform's profit. By...

This paper is the online appendix for "Multiproduct Firms, Consumer Search, and Demand Heterogeneity". In this online appendix, we discuss a uniqueness and an existence of symmetric equilibria. First, we show that the system of the first-order-conditions has a unique solution. Then, we show that...

Married individuals match with spouses who share their occupation more frequently than predicted by chance, suggesting either a preference for same-occupation matches or lower search costs within occupation. To distinguish between these explanations, we use a differences-in-differences strategy...

We study price formation in the standard model of consumer search for differentiated products but allow for search cost heterogeneity. In doing so, we dispense with the usual assumption that all consumers search at least once in equilibrium. This allows us to analyze the manner in which prices...

In many markets consumers have imperfect information about the utility they derive from the products that are on offer and need to visit stores to find the product that is the most preferred. This paper develops a discrete-choice model of demand with optimal consumer search. Consumers first...

Consumers usually have ex-ante preferences over differentiated products before they spend significant time searching for the ones that fit their tastes best. To understand how ex-ante preferences influence a search market, I construct a sequential search model in a Hotelling setting where...