Sanchez, Carlos R. Sanchez; Gallie, Jean-Baptiste - In: International Journal of Management and Marketing Research 3 (2010) 3, pp. 107-117
Internet banking plays an important strategic role in the marketing of industrial banking. A previous study on a developing country (Mexico) was used as a model to show the similarities and differences with online banking in a developed country (France).This study, as in the Mexican example,...