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Myslivcová, Světlana - 2018

The paper focuses on personnel marketing, which treats employees like customers as part of an innovative approach in the field of human resource management. Using primary data, the work aims to identify attributes that lead to employee satisfaction. Collected from graduates of the Faculty of...

Persistent link: https://www.econbiz.de/10011920445

Better brand management through design thinking

Pamfilie, Rodica; Croitoru, Adina-Gabriela - In: Amfiteatru Economic Journal 20 (2018) Special Issue No. 12, pp. 1029-1039

elements that is currently drawing new directions, often being associated with the innovation process and the gain of … innovation, significantly increase its success rate. Design thinking focuses on obtaining solutions and is action … particular interest, and design thinking, together with innovation, can successfully support its specific actions, bringing with …

Persistent link: https://www.econbiz.de/10014476419

Condiciones de omnicanalidad en un sector empresarial de Colombia

Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; … - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-23

The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels,...

Persistent link: https://www.econbiz.de/10014494426

Giving ideas a chance: Systematic development of services in manufacturing industry

Strassl, Johann; Schicker, Günter; Grasser, Christian - 2015

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...

Persistent link: https://www.econbiz.de/10010500577

Drivers of Marketing Innovation in Portuguese Firms

Moreira, Jacinta; Silva, Maria Jose; Simões, Jorge; … - In: Amfiteatru Economic Journal 14 (2012) 31, pp. 195-206

This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of … innovation, as well as the determinants that underlie it. Based on the literature several research hypotheses are formulated … Science and Higher Education, belonging to the “4º Inquérito Comunitário à Inovação – CIS 4”- 4th Community Innovation Survey …

Persistent link: https://www.econbiz.de/10011724778

Social media in the development of sustainable business

Onete, Cristian Bogdan; Dina, Razvan; Vlad, Denisa Elena - In: Amfiteatru Economic Journal 15 (2013) Special No. 7, pp. 659-670

Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations....

Persistent link: https://www.econbiz.de/10011724833

The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers

Abrudan, Ioana-Nicoleta; Plăiaș, Ioan; Dabija, Dan … - In: Amfiteatru Economic Journal 17 (2015) 39, pp. 536-552

evolution in the competitiveness and performance of the centers is increasingly linked to the success in the innovation of … the present research is to study the influence of innovation activities through the image components on behavioural …

Persistent link: https://www.econbiz.de/10011724958

La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM

Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32

be missing valuable information of customers internally? How each area does influences in the innovation process? This …

Persistent link: https://www.econbiz.de/10010280546

The effect of market orientation, learning orientation and innovativeness on firm performance: A research from Turkish logistics sector

Eris, Engin Deniz; Ozmen, Omur Neczan Timurcanday - In: International Journal of Economic Sciences and Applied … 5 (2012) 1, pp. 77-108

As it is emphasized in marketing, management, and strategic management literature, market orientation, learning orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of these...

Persistent link: https://www.econbiz.de/10010289430

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10003770795