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Can willingness-to-pay values be manipulated? Evidence from an experiment on organic food in China
Yu, Xiaohua; Yan, Binjian; Gao, Zhifeng - 2014
willingness to pay (WTP) are sensitive to time pressure and cognitive load levels in practice. An experiment with 233 students is …Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have … developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of …
Persistent link: https://www.econbiz.de/10010368141
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Can willingness-to-pay values be manipulated? : evidence from an organic food experiment in China
Yu, Xiaohua; Yan, Binjian; Gao, Zhifeng - In: Agricultural economics : the journal of the … 45 (2014), pp. 119-127
Persistent link: https://www.econbiz.de/10010472883
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Can Willingness-To-Pay Values be Manipulated? Evidences from an Experiment on Organic Food in China
Xiaohua, Yu; Binjian, Yan; Zhifeng, Gao - Institut für Agrarökonomie, Georg-August-Universität … - 2014
willingness to pay (WTP) are sensitive to time pressure and cognitive load levels in practice. An experiment with 233 students is …Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have … developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of …
Persistent link: https://www.econbiz.de/10011155526
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Cognitive Dissonance as a Means of Reducing Hypothetical Bias
Alfnes, Frode - 2010
would follow, state significantly lower willingness to pay (WTP) than participants not so informed. In other words …, participants adjust their stated WTP to avoid cognitive dissonance, that is, taking inconsistent stands on their WTP for the good …
Persistent link: https://www.econbiz.de/10013142913
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Willingness to pay for the "green food" in China
Yu, Xiaohua - In: Food policy : economics planning and politics of food … 45 (2014), pp. 80-87
Persistent link: https://www.econbiz.de/10010356837
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Cognitive Dissonance As a Means of Reducing Hypothetical Bias
Alfnes, Frode; Yue, Chengyan; Jensen, Helen H. - Department of Economics, Iowa State University - 2010
 Hypothetical bias is a persistent problem in stated preference studies. We propose and test a method for reducing hypothetical bias based on the cognitive dissonance literature in social psychology. A central element of this literature is that people prefer not to take inconsistent stands and...
Persistent link: https://www.econbiz.de/10008503872
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Cognitive Dissonance as a Means of Reducing Hypothetical Bias
Jensen, Helen H.; Alfnes, Frode; Yue, Chengyan - Center for Agricultural and Rural Development (CARD), … - 2009
Hypothetical bias is a persistent problem in stated preference studies. We propose and test a method for reducing hypothetical bias based on the cognitive dissonance literature in social psychology. A central element of this literature is that people prefer not to take inconsistent stands and...
Persistent link: https://www.econbiz.de/10005612635
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Extrapolating Experimental-Auction Results Using a Stated Choice Survey
Alfnes, Frode - 2010
During the last decade, experimental auctions and stated choice (SC) surveys have been widely used to study food demand. These methods have complementary strengths and weaknesses. Experimental auctions are limited by the availability of products and the use of locally recruited participants,...
Persistent link: https://www.econbiz.de/10012759127
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Comparing treatments to reduce hypothetical bias in choice experiments regarding organic food
Gschwandtner, Adelina; Burton, Michael P. - In: European review of agricultural economics 47 (2020) 3, pp. 1302-1337
Persistent link: https://www.econbiz.de/10012257983
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The environmental benefits of organic wine : exploring consumer willingness-to-pay premiums?
Ogbeide, Osadebamwen Anthony; Ford, Christopher; … - In: Journal of food products marketing 21 (2015) 5, pp. 482-502
Persistent link: https://www.econbiz.de/10011432316