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Unilever in India : rural marketing initiatives
In: Case studies on MNCs in India, (pp. 141-161). 2007
Persistent link: https://www.econbiz.de/10003737795
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Unilever in India : building the ice cream business
In: Case studies on MNCs in India, (pp. 163-181). 2007
Persistent link: https://www.econbiz.de/10003737798
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Unilever in India : building and nurturing brands
In: Case studies on MNCs in India, (pp. 183-220). 2007
Persistent link: https://www.econbiz.de/10003737799
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Unilever in India : managing brand extensions
In: Case studies on MNCs in India, (pp. 221-244). 2007
Persistent link: https://www.econbiz.de/10003737800
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Detergent wars in India
In: Case studies on MNCs in India, (pp. 245-269). 2007
Persistent link: https://www.econbiz.de/10003737802
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Coca-Cola India in 2004 : marketing strategy
In: Case studies on MNCs in India, (pp. 271-295). 2007
Persistent link: https://www.econbiz.de/10003737807
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LG in India
In: Case studies on MNCs in India, (pp. 297-317). 2007
Persistent link: https://www.econbiz.de/10003737808
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Samsung in India
In: Case studies on MNCs in India, (pp. 319-339). 2007
Persistent link: https://www.econbiz.de/10003737810
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Intermediated mode of internationalization : new software ventures in Ireland and India
Terjesen, Siri; O'Gorman, Colm; Acs, Zoltán J. - In: Entrepreneurship and regional development : an … 20 (2008) 1, pp. 89-109
Persistent link: https://www.econbiz.de/10003739482
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Institutional dynamics and the evolution of the Indian economy
Kumar, Rajesh (contributor); Patibandla, Murali (contributor) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003741798