Brazil has the rare fortune of hosting the world’s two highest-profile sporting events back-to-back: the 2014 World Cup …, co-authored by a professor and eight students, uses the window between the World Cup and Olympics to reflect on Brazil …

success a nation’s soccer team in the FIFA World Cup Finals and that nation’s real per-capita GDP growth. Using an unbalanced … the World Cup finals, World Cup success, and real per-capita GDP growth. In Europe, North America, and South America, real … per-capita GDP growth declines by approximately one percentage point in the years during which the World Cup Finals occur …

Details Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows … for the World Cup in 2014.Learning Objective:Evaluating and appreciating an integrated communication plan that involves …

Coinciding with the start of the 2010 edition of the FIFA World Cup it is fitting to explore if historically there has … that there is a strong correlation between results of individual football matches and corresponding, short-term local stock …% over the period of a FIFA World Cup tournament. This relationship could be classified as a subset of the calendar effect …

investigation period covers the World Cups between 1962 and 2010. Based on in-depth analysis and the proof of a structural break …, the period is subsequently split into two subperiods: World Cups 1962-1986 and World Cups 1990-2010.As peer …Does the FIFA World Cup boost the economy? Can a host country capitalise on a ‘high life’? The following paper develops …

Is the FIFA World Cup a tool for economic development? Should developing countries vie to host it for any price? This … article studies if it makes a difference to economic growth whether a developing country hosts the event. The World Cups 1962 …