In recent years, ad blocking has become a significant threat to advertising supported publishers. Adblockers typically negotiate with publishers, allowing some ads to go through in return for a payment, a practice called "whitelisting'' in the industry. This paper builds an analytic model to...

The British broadcasting system is heavily influenced by public service broadcasting (PSB) concepts and regulation. The debate over PSB has raged for decades and has to varying degrees been based on the proposition that there are myriad market failures in the provision of broadcast television...

In a market environment with random detection of product quality, a firm can employ umbrella branding as a strategy to convince consumers of the high quality of its products. Alternatively, a firm can rely on external certification of the quality of one or both of its products. We characterize...

Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...

Trademarks are indeed about information, but trademark doctrine misunderstands trademarks’ information function. Trademark doctrine takes a broadcast view in a networked world. Rather than a world where a single source transmits messages to a passive public, we live in a world where many...

Similar to economic growth, the process of technology diffusion may well be approximated by easily distinguishable phases (stages). During the initial phase, the process of diffusion slows, whereas subsequently, under favourable circumstances, it accelerates and proceeds at an exponential growth...

This work is a trial conceptualization of the concepts related to the technology diffusion process, namely – ‘technological take-off’ and the ‘critical mass’. It demonstrates the ‘step-by-step’ procedure of the identification of the ‘critical mass’, and the interval when the...

Similar to economic growth, the process of technology diffusion may well be approximated by easily distinguishable phases (stages). During the initial phase, the process of diffusion slows, whereas subsequently, under favourable circumstances, it accelerates and proceeds at an exponential growth...