Purpose – There are many factors which may influence the ability of wineries to build and maintain long-term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers....

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine-buying decision-making process in the Australian domestic market.Design/methodology/approach – Data collection takes place by means of a self-administered and online approach in...