Stöttinger, Barbara; Schlegelmilch, Bodo B. - In: International Marketing Review 17 (2000) 2, pp. 169-173
Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the interpretation of the results, maintains that the contradictory empirical evidence prevents a meaningful use of the construct....