Hair, Joseph F.; Ringle, Christian M.; Gudergan, Siegfried - In: Business research 12 (2019) 1, pp. 115-142
Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...
