Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating path models with latent variables and their relationships. A common goal of PLS-SEM analyses is to identify key success factors and sources of competitive advantage for important target...

The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...