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Marketing
Kerin, Roger A. (contributor) - 2003 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004765141
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1987 - 4. ed.
Persistent link: https://www.econbiz.de/10004769903
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004770117
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2001 - 9. ed.
Persistent link: https://www.econbiz.de/10004747657
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Marketing
Kerin, Roger A. (contributor) - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004824412
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 1978
Persistent link: https://www.econbiz.de/10004582604
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MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations - "Revisiting Marketing's Lawlike Generalizations": A Comment
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10006152997
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Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10006153098
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
Kerin, Roger A. - In: Journal of marketing 60 (1996) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10005989534