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This study proposes and tests an extended model for consumer adoption of high technology products in a Latin American country (Brazil) by integrating concepts present in the consumer behavior literature: the Consumer Acceptance of Technology model (Kulviwat et al., 2007) and the technology...
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Purpose – The objective of this study is to determine the relative importance that the visually impaired give to restaurant service attributes during leisure outings, and the relative utility they allocate to the various levels of these attributes. Design/methodology/approach – The study was...
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The strengthening of the commitment to export assistance and the establishment of comprehensive programs to foster export activities of firms are part of public policies in almost all developed and developing countries. In recent decades, not only the amount devoted by governments to these...
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