Narrow search
Showing 71 - 80 of 189,050
Cover Image
Standardization, customization, and customer loyalty in service industry
Kasiri, Leila Agha; Shaheen Mansori - In: Journal of marketing analytics : JMA 4 (2016) 2/3, pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
Cover Image
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Kelly, Louise; … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Cover Image
Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Cover Image
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep; Dutta, Kamani; Rani, Asha - In: International journal of pharmaceutical and healthcare … 16 (2022) 4, pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Cover Image
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Cover Image
The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin; Callarisa-Fiol, Luis; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
Cover Image
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Cover Image
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Cover Image
How smart should a service robot be?
Schepers, Jeroen; Belanche, Daniel; Casaló, Luis V.; … - In: Journal of service research 25 (2022) 4, pp. 565-582
Persistent link: https://www.econbiz.de/10013395997
Cover Image
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín; Fiol, Luis Callarisa; … - In: Vision : the journal of business perspective 27 (2023) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10014229698