Although gender is a salient variable in consumer research, researchers largely overlook whether, and how, it influences consumer response to indicators measuring latent variables. The authors therefore extend the framework of measurement equivalence assessment to the largely overlooked issue of...

Household food security in the United States has been extensively researched and a number of indexes have been generated. However, household energy security has been largely ignored even though low-income households spend almost equal income shares on food and energy. This paper uses Rasch...

Satisfaction and other emotional responses are particularly sensitive to cultural influences, complicating cross-cultural investigations. In highly competitive industries, providing outstanding service encounters to consumers is important, as highly positive experiences strongly affect future...