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Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
Bissell, Kimberly; Rask, Amy - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 643-668
Persistent link: https://www.econbiz.de/10008668100
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Two models of positive and negative political advertising with endogenous campaign contributions
Epifantseva, Ioulia Y. - 2005
Persistent link: https://www.econbiz.de/10003952851
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Comprehension of marketing communications among older consumers
Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010
Persistent link: https://www.econbiz.de/10003996989
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Mit mehr Sinn zu mehr Wort
Baetzgen, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 53 (2008) 1, pp. 36-40
Persistent link: https://www.econbiz.de/10003674488
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Practical progress from a theory of advertisements
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 123-137). 2007
Persistent link: https://www.econbiz.de/10003578212
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Advertising idea
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 145-152). 2007
Persistent link: https://www.econbiz.de/10003578217
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What's new about the new advertisers?
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 283-293). 2007
Persistent link: https://www.econbiz.de/10003578363
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527