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The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex; Muehling, Darrel D. - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
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Praxisbuch Produktmanagement : Marktanalysen und Marketing, Positionierung und Preisfindung, Mediaplanung und Agenturauswahl
Großklaus, Rainer H. G. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456598
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Arbeitshandbuch 'Werbung'
Wilkes, Malte W.; Richter, Helma - 1982
Persistent link: https://www.econbiz.de/10000559538
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Werbung und Preis in Analyse und Planung
Czap, Hans - 1980
Persistent link: https://www.econbiz.de/10000066445
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Werbepolitik multinationaler Unternehmungen
Steffens, Silvia - 1982
Persistent link: https://www.econbiz.de/10000072174
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Industriewerbung : Praxis der Marktkommunikation für technisch-industrielle Produkte und Leistungen
Becker, Horst R. (ed.) - 1981 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000016102
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Advertising models
Danaher, Peter J. - In: Handbook of marketing decision models, (pp. 81-106). 2008
Persistent link: https://www.econbiz.de/10003755262