Purpose – Research on entrepreneurial orientation (EO) has concluded a positive link between EO and firm performance and that relationship depends on several contingencies. The purpose of this paper is to derive insights from the absorptive capacity and contingency perspectives to introduce...

Purpose – The aim of the paper is to explore the theoretical underpinnings of knowledge transfer within developed‐developing country based interfirm collaborations and to develop a theoretical model on knowledge transfer in interfirm collaborations. Design/ methodology/approach – The vast...

Purpose – This study aims to offers a deeper insight into bank selection of Ghanaian students so as to offer bank managers the opportunity to tailor‐measure programmes aimed at attracting and retaining customers. Design/methodology/approach – The study employed both qualitative and...

Purpose – The purpose of this paper is to examine the relationship between service fairness and behavioural intention and the moderating role of demographic variables among retail banking customers. Design/methodology/approach – A four-factor structure consisting of price, procedural,...

Purpose – The purpose of this paper is to propose and investigate the dimensions of automated teller machine (ATM) service quality and their relationship with customer satisfaction in the retail banking sector. Design/methodology/approach – A structured questionnaire gleaned from the...

Purpose – The paper aims to investigate the determinants of automobile brand choice in Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make their purchases based on a multiplicity of factors. Design/methodology/approach – A quantitative approach using...

Purpose Given the significant contributions of small- and medium-sized enterprises (SMEs) across several economies, calls for investigations into their branding strategies are burgeoning. However, the literature is unclear, scattered and relatively scanty. The purpose of this paper is to provide...

Purpose – The paper aims to investigate small and medium-scale enterprises (SMEs) bank selection and patronage behaviour in the Ghanaian banking sector. Design/methodology/approach – A detailed literature review was used to identify five determinants of bank selection and other patronage...

Purpose – Previous scholarly studies have concluded that entrepreneurial orientation (EO) positively relates to firm performance and that relationship is dependent on several contingencies. The purpose of this paper is to show how managers’ passion for work and the external environment (i.e....

Purpose – The purpose of this paper is to investigate the determinants of students’ loyalty in retail banks in Ghana. Design/methodology/approach – A review of the literature identified four determinants of customer loyalty which were used to survey 624 students from five universities in...