Haack, Lutz-Ulrich; Reimann, Martin C. - Fakultät für Wirtschaftswissenschaft, … - 2012
systematically. Compliance management systems have the challenging task to make use of an internal compliance-marketing approach in … order to ensure not only an adequate but also effective compliance-culture. Compliance-literature and findings of persuasive … goal-framing-theory give opposite implications for establishing a rather values- versus rule-based compliance …