Social media offer many opportunities for organizations but present, at the same time, many challenges, too. Particular attention must be paid to the new patterns of behavior emerging in organizations. We argue that these patterns derive both from the technical characteristics of the virtual...

Social media offer many opportunities for organizations but present, at the same time, many challenges, too. Particular attention must be paid to the new patterns of behavior emerging in organizations. We argue that these patterns derive both from the technical characteristics of the virtual...

Strukturen in Organisationen bestehen zu einem gewissen Grad auch aus sprachlichen Phänomenen. Bei der Analyse von Social Media wird dies offenkundig. Denn im Gegensatz zu verbalen Äußerungen ist computervermittelte Kommunikation nicht flüchtig. Dennoch ähnelt Letztere in mancherlei...