Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing Science 27 (2008) 4, pp. 627-641
The motion picture industry is characterized by a dynamic market environment, limited shelf space and product category management, and consequently, complex channel contracts specifying the split of box office revenue between distributors and exhibitors. Although such a contracting practice...