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Purpose The purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for balanced resource allocation to a discussion about how portfolios should take into account views from relationship partners and how they...
Persistent link: https://www.econbiz.de/10014827102
Purpose – Danish municipalities are undergoing continuous changes. An important part of these changes are the introduction and implementation of a wide range of development projects. The purpose of this paper is to focus on the challenges of initiation and implementation of development...
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Discount rates are widely used in the public sector to assess policy proposals where costs and benefits accrue over long time periods. Socially optimal policy choices require an appropriate choice of discount rate. This paper assesses the applicability of the two key theoretical approaches to...
Persistent link: https://www.econbiz.de/10012115508
Purpose: The purpose of this paper is to advance the understanding of brand love by studying its intensity and the nature of extreme forms of it, rather than its presence or absence. The love of a sports team is a type of brand love and is a valuable context to study of brand love intensity...
Persistent link: https://www.econbiz.de/10012275513
Business relations and networks play a central role in the way business and economic systems are organised and function. But their dynamics and evolution have received little research attention, with research focusing more on comparative static and cross-section surveys. In order to develop...
Persistent link: https://www.econbiz.de/10009480015
This paper discusses the evolution of the distribution channel of the Australian Information Communication Technology (ICT) industry over a 21 year period, introducing an effectiveness of the methods used to investigate this. The paper opens with a discussion of the value of historical analysis,...
Persistent link: https://www.econbiz.de/10009480017