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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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The next challenge : from mixed to merged methods
Gobo, Giampietro - In: Qualitative research in organizations and management : … 10 (2015) 4, pp. 329-331
Persistent link: https://www.econbiz.de/10011454027
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Qualitative research revisited : epistemology of a comprehensive approach
Dana, Leo Paul; Dumez, Hervé - In: International journal of entrepreneurship and small business 26 (2015) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10011458834
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Supporting replication research in management journals : qualitative analysis of editorials published between 1970 and 2015
Hensel, Przemysław G. - In: European management journal 37 (2019) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011996279
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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An RQDA-based constructivist methodology for qualitative research
Chandra, Yanto; Shang, Liang - In: Qualitative market research : an international journal 20 (2017) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10011646928
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Grounded theory in practice : novice researchers' choice between Straussian and Glaserian
Alammar, Fahad M.; Intezari, Ali; Cardow, Andrew; … - In: Journal of management inquiry 28 (2019) 2, pp. 228-245
Persistent link: https://www.econbiz.de/10012024691
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Reflecting and integrating the contextual influences of ambiguities and institutional power in organisational research design : a case of Myanmar
Win, Sandar; Konfinas, Alexander K. - In: Management and organization review : MOR ; the official … 15 (2019) 2, pp. 341-370
Persistent link: https://www.econbiz.de/10012028820
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"Man, have I got a story for you" : fascilitated autoethnography as a potential research methodology in human resource management
Swailes, Stephen - In: Human resource development review : HRD review 15 (2016) 3, pp. 359-376
Persistent link: https://www.econbiz.de/10011577765
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A critical exploration of "access" in qualitative international business field research : towards a concept of socio-cultural and multidimensional research practice
Fjellström, Daniella; Guttormsen, David S. A. - In: Qualitative research in organizations and management : … 11 (2016) 2, pp. 110-126
Persistent link: https://www.econbiz.de/10011582862